A recently released Florida Bar advisory opinion on search engine optimization for lawyers’ websites can be found here: http://www.legalethicsforum.com/blog/2013/03/florida-bar-addresses-website-optimization.html

And the Lawyerist offers great guidance for attorneys about search engine optimization, lawyers’ reputations, and legal ethics here: http://lawyerist.com/seo-for-lawyers-your-reputation-and-legal-ethics/