Florida Bar Changes Advertising Policy on “Past Results”

The Florida Bar Board of Governors has voted to drop its advertising guideline on “past results.” The prior interpretation was that it was inherently misleading to state past results in any lawyer advertisement. The Florida Bar acted In response to Judge Beth Bloom’s decision in Rubenstein v. Florida Bar (discussed in my blog post of December 10). In addition, the Bar had commissioned a survey by Frank N. Magid & Associates to survey whether the public was misled by advertising reporting past results. This Magid survey did not support this hypothesis.

For more on these recent developments, see the Florida Bar News, January 1.

http://www.floridabar.org/DIVCOM/JN/jnnews01.nsf/cb53c80c8fabd49d85256b5900678f6c/c7aaf9d47e1c0b8d85257db100723587!OpenDocument&Highlight=0,past,results*

From my perspective, most interesting are the statements of Bar President Bill Coleman in the Florida Bar News which suggest that the Bar is re-examining its policy of requiring advance filings with the Bar of all billboard, radio, television and direct mail ads.

Let’s see what 2015 brings in this ongoing debate.

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