Last month, NC adopted 2017 FEO 1, finding:

(1) that lawyers may use subscriber based text services to send texts with links to the lawyers website; and

(2) it is not a violation of 7.3(a) if the subscriber has the option to reply to the text message as follows:

• Texting Service: Have you or someone you know been injured at work? If so, type YES.
• Subscriber: YES
• Texting Service: Lawyer can help. May we contact you at this number? If so, type YES.
• Subscriber: YES
• Texting: Service Thank you. A representative will contact you soon.
• If the subscriber replies YES to both questions, ABC Texting provides the subscriber’s cell phone number to Lawyer. Lawyer will then contact subscriber directly.

The committee also confirmed that it is not a violation of 7.3(a) if the second text message from  includes the lawyer’s phone number and an invitation to call the lawyer.