A Joint Opinion of two committees of the Supreme Court of New Jersey sharply cautions lawyers regarding paying marketing companies for “referrals” of clients. The issue before the two committees Advertising and Ethics Advisory involves marketers who “price referrals” based not on advertising costs but on the potential lucrativeness of the case leads provided.
Unlike bar association opinions which provide guidance, the two New Jersey Committees carry the authority of the court – though any bar association or licensed lawyer can petition the Court for review.
– GWC